Why Local SEO is Crucial for New Businesses Wesites

Why Local SEO is Crucial for New Businesses Wesites

SEO is changing. It changes every year.

Local SEO is one of the most important aspects of SEO and according to the experts, local SEO is the future of the SEO and one of the most important under looked areas for small businesses.

Let’s find out why local SEO is considered the future of SEO.

What is local SEO?

Local SEO is a type of local online marketing that helps businesses to promote services to local customers in a specific geographic location.

For instance, if you’re in Dublin and are looking for a comforter, you’ll not see Amazon or a bedding store from the USA instead Google will customize your search results. You’ll see local bedding stores preferably that are close to your current location.  Same happens if you are looking for a company formation company – what you will see at the top is Google’s map displaying companying in the area.

This is what makes local SEO such a great way to generate leads and sales.

Why local SEO is the future

There are several reasons why local SEO will shape the future of SEO.

  1. Customized search results

All the leading search engines including Google are on a mission to customise search results based on the user’s interests and history.

For instance, the websites that you spend a lot of time on are pushed high in SERPs while the websites that you leave instantly are removed from your search results irrespective of how great these sites are.

You must have noticed it.

This is done because search engines what to deliver value and show you results that make you happy and help you solve your problem.

Same goes for local SEO.

The more personalised and customised the search results are, the happier users will be.

How’d you feel if you run a search query for a web design company and Google shows you companies from the USA? You’d hate it because you’re potentially looking for local businesses

Google wants to make its users happy and this is the reason why local SEO dominates search results. If you’re logged into your Google account, search engines take into account your current location, last location, your interests, and other variables to show you search results that are best suited to your current location.

  1. Google is in love with local businesses

The release of Google Pigeon back in 2014 is a clear indication that Google is in love with local businesses.

This is the reason why search results are mostly dominated by local small businesses bypassing large authority brands.

According to Rand Fishkin, there will be a major shakeup in local SEO in 2017. He is quite positive that local SEO is the future. Even things might not change dramatically in 2017, it is something that is sure to happen.

If you carefully monitor the local search results, you’ll notice that Google no longer prefers big brands when the search query is related to a local area. Whenever Google has to choose between a small local business with a high probability of conversion and engagement and a high authority international business with a low probability of conversion and engagement, it will always choose the local business.

  1. Increase in number of mobile users

The number of people who access the internet from their mobile phone has increased enormously than the people who use a desktop to use the internet.

The mobile use grows 58% year over year and is expected to be the primary device consumers use to connect and use the internet.

Besides, wearable devices like VR headsets and smartwatches are the next big thing in the international market.

This calls for an increase in the on the go searches. Consequently, proximity searches, local searches, and neighborhood specific search results will continue to grow in the future.

Google has already been doing it for years and is expected to increase year after year as more people will start using mobile phones to use the internet.

  1. Fierce competition

The competition is increasing every single day. It is not easy for new businesses to acquire decent search engine positions.

All the search terms are dominated by big brands.

A local small business, in no way, can compete with a large brand that spends millions on SEO a month.

This is where local SEO comes for rescue. It is easier to compete at a local level with big brands than to go full. Acquiring local search positions is easier because Google prefers local businesses. Therefore, small businesses prefer ranking well for their target key terms locally.

Besides, local SEO is damn cheap or I should say, free – sometimes…

All it needs is to create a few local citations, list business in business directories, in maps, and encourage users to leave a review.

As a result, every other local business has acquired a local citation and is busy targeting locals in its small target market. This practice will continue to grow in the future.

The local businesses that aren’t listed will try to list themselves. Customers, on the other hand, expect to see local search results.

It is working for everyone. There is no reason why search engines won’t give more importance to local SEO in coming days.

  1. Local SEO drives sales and revenue

Perhaps the biggest reason why businesses and search engines are in love with local SEO is that it drives sales. A report by Google revealed that 50% of people who did a local search on their smartphone visited the store in a day.

Google will continue to show local businesses in SERPs and local businesses will continue to compete for local SEO and this will lead to the dominance of local SEO.

Conclusion

So what you should do now?

Be a part of the local SEO race.

  1. List your business on My Business and complete the profile.
  2. Update and use local business schema markup to help search engines to understand your business’s result.
  3. Use name, address, and phone number (NAP) on your website, social networks, and everywhere on the internet. Importantly, keep it consistent.
  4. Target local keywords to rank better for them.

It is time to dominate local search results before your competitors do.

 

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